Lacoste’s famous crocodile logo makes way in order to help save some of the world’s most threatened species

For the first time in the fashion brand’s 85-year history, Lacoste will be temporarily changing its logo and replacing the iconic crocodile with ten endangered species, all of which face imminent threat of extinction.

The limited edition garments are part of ‘Save the Species’, a three-year partnership between Lacoste and the International Union for Conservation of Nature (ICUN) to support and raise awareness for the world’s most endangered animals.

Lacoste Save Our Species polos


Creative agency BETC Paris are the brains behind the concept and have created more than just a swanky new range of logos; the number of available shirts correlates with the number of animals that remain in the wild. This ranges from 30 shirts featuring a vaquita porpoises to 450 Anegada Rock Iguana embroidered shirts.

The full collection includes: The Vaquita, The Burmese Roofed Turtle, The Northern Sportive Lemur, The Javan Rhino, The Cao-vit Gibbon, The Kakapo, The California Condor, The Saola, The Sumatran Tiger and The Anegada Ground Iguana.



1,775 polo shirts in total are being sold during the brand’s runway show at Paris Fashion Week and are also available for sale online on the Lacoste website