Well, we’ve come a long way from Love Story, haven’t we?

Lining up Taylor Swift’s 2009 breakthrough hit against her latest track, Look What You Made Me Do, you’d be forgiven for thinking they were performed by different artists. Whilst Love Story (which only reached #2 in the UK, thanks to pop twin Kelly Clarkson) is a sugary country retelling of a Shakespearian romance, Look What You Made Me Do is an angsty lo-fi sass-fest.

You can come at this song from a number of angles. The passing pop listener might mutter that she’s listened to too much Lorde and get on with the rest of their life. The die-hard fans will be analysing the lyrics in forensic detail, which flip-flop between seething about an anonymous antagonist and proudly declaring about how the oppresion has made her stonger. People learning English as a second language will be happy about the clear diction and slow delivery of the lyrics. There’s something here for everyone.

So is it a good song? It’s certainly catchy – I openly admit to humming it a few times today. I’m also a big fan of the horror B-movie string and piano sections that interrupt the electropop beats from time to time. But for all its catchiness, it doesn’t feel like it’s going to break records or stick around for very long: nobody’s tried anything new here.

But I’m not sure this release is about the song: this is the first track from Swift’s new album, reputation. She wants to cause a bit of stir, and Look What You Made Me Do is perfect for that – it’s a departure from her country roots and even the “definitely pop” pop that followed.

There will be discussion as to who “you” is: perhaps it’s long-time sparring partner Katy Perry, one-time fling Ed Sheeran, or maybe it’s the music industry as a whole? Almost certainly, we’ll never know. But if this song is representative of the rest of the album, it’s safe to say we’ve moved into another era of Taylor Swift.

“I’m sorry, the old Taylor can’t come to the phone right now… she’s dead.”